Architectural Virtual Reality (AVR)
Discipline: Web Design & Development
AVR is an entirely unique business, existing at the forefront of architecture and virtual reality integration. AVR takes traditional architectural renderings one step further by creating fully interactive, completely immersive walkthroughs of new homes, allowing clients to experience their future space rather than simply observe it.
AVR approached MASV to create a website that aligned with its brand, which is sophisticated, innovative and tech-forward. The final website is simple yet powerful and compliments the restraint of the AVR brand. Bold, black pages and layers of texture add visual interest and because AVR’s service is difficult to explain, images were carefully selected to do the talking. Virtual renderings take center stage and a static menu helps visitors easily navigate while remaining focused on the main content.