Discipline: Branding / Logo Design
Exaro Energy is an oil and gas exploration company focused on developing assets in Wyoming. After nearly two decades of operating and building a positive reputation in the industry, Exaro Energy engaged MASV to modernize and refresh its overall brand aesthetic. The company wanted a revived brand as it ushered in a new chapter in its operating history. The founders also wanted to capture their strong commitment to local communities and wildlife.
MASV updated Exaro Energy’s brand by moving away from an original wordmark logo to one that depicts the Rocky Mountains – a pillar in the company’s culture and operations. The new brand is current, professional, and approachable.