Since 2013, MASV has provided creative services to Love Your Brain, a non-profit organization founded by brothers Kevin Pearce and Adam Pearce following the near-fatal traumatic brain injury Kevin suffered while training for the 2010 Winter Olympics. Love Your Brain’s programs are meant to build community, foster resilience, and help people understand the importance of loving their brain.

MASV came on board during the early phases of Love Your Brain’s founding. We provided creative direction and design services that resulted in a highly recognizable, powerful brand comprised of a parent brand, sub brands, and numerous branding elements. MASV has continued to provide broad design and marketing support that ranges from collateral development and fundraising campaigns to annual reports, website management, and product design and sourcing.

The subject of brain injuries can be heavy. MASV has intentionally curated the Love Your Brain brand so that it is seen as friendly and approachable, rooted in the messages of hope, healing, and self love. This deliberate brand narrative ultimately increases the organization’s visibility and opens conversations surrounding an invisible injury that affects millions of people worldwide.