Discipline: Branding / Logo Design
Website Content / Website Design & Development
MovNat Denver is Colorado’s first branded MovNat gym and flagship facility. Rooted in the philosophy of natural movement and mindfulness, MovNat has gained international momentum in less than a decade, attracting thousands of followers and media acclaim. With the plan of opening its flagship facility, MovNat Denver engaged MASV to help establish its brand and online presence. This project encompassed brand strategy, logo design, website content development, and website design and development.
MASV was intentional when it came to building the MovNat Denver brand. We acknowledged the importance of aligning the new brand with that of the parent company in order to set a precedent for more MovNat branded facilities to come. We also wanted to create something that would resonate with Denver’s vibrant community. The final logo showcases elements of the MovNat parent brand, but the interior of the leaf is pure Colorado, featuring the same green sky and white mountains of Colorado’s iconic license plate. MovNat Denver’s website strikes an informative, approachable, and inclusive tone. It successfully conveys the key message that the MovNat lifestyle is beneficial, innate, and available to anyone.