Discipline: Branding / Logo Design
Raw Creative is a fully integrated architecture, design, build, and fabrication practice based in the Park Hill neighborhood of Denver. Raw Creative focuses on meaningful and customizable design and fabrication solutions for both commercial and residential projects. Their work can be seen in numerous local hot spots including Uncle, Low Country Kitchen, Aurum Food & Wine, Señor Bear, and the Denver Museum of Nature and Science.
MASV was tasked with establishing the Raw Creative brand. The client communicated their need for a logo and brand that spoke to the Raw Creative signature style which is clean, restrained, and contemporary. Logo functionality was a priority – they needed something unfussy that could be etched or stamped onto raw materials. The final logo is an abstract interpretation of two boxes fitting together, which represents the fundamentals of the design and build trade. It is timeless and stands solid as the company continues to transform and grow.