Rocking WW Minerals
Discipline: Branding / Logo Design
Rocking WW Minerals is an entirely new mineral and royalty acquisition company focused on Wyoming and the Rocky Mountain region. By utilizing cutting-edge technology, engineering expertise, and local partnerships, the company identifies opportunities one to three years in advance of drilling. Operated by experts in the exploration industry who happen to be outdoor enthusiasts, Rocking WW Minerals wanted to create a brand that aligned with ranching culture which esteems authenticity and grit.
MASV set out to develop a brand aesthetic that captured genuine Wyoming pride. The final logo incorporates a mountain landscape and a horseshoe which nods to the origin of the “rocking” name — an homage to the founder’s affinity for ranching.